Inspired by the mix of ingredients resulting in a perfect cocktail, I designed 3 brush sets with a mix  of essential brushes for creating perfect beauty looks. 

With three different designs to appeal to different personalities, the sets were inspired by an Aperol Spritz, Dirty Martini and Pina Colada. With tapered handles and block colour designs, the brush colourways picked elements of the cocktails with a twist. But it was a bold packaging design that was needed to bring  this concept to life. I designed custom patterns inspired by vintage kitchen posters and vector illustrations of cocktails in different glassware, with the line of the drink matching up with the opening of the cardboard tube for a satisfying opening experience. The lids of the tubes were designed so that, when flipped up, they could act as brush storage pots, displaying the colour co-ordinated brushes on a vanity. 

With gold foiling details and compact tube packaging, these sets were designed to be ideal for gifting, launching at the start of the year with a 'non-dry Jan' marketing spin but also seeing success in the summer months with 'alfresco cocktails in the sun' associations resulting in a consistent selling product all year round!