Exo Supplies stemmed from an existing client of Genero's 'Element Surfacing' who wanted to create another company to essentially become their own supplier. Having already developed their original brand and designed sales material, they asked us to do the same for Exo Supplies. 

We began the project the a digital and printed leaflet, showcasing the new brand and main services to target their customers needs, as well as collating an email list from their sister brand to deliver the new leaflets with a targeted consumer approach. 

For customers who expressed an interest, we created a more detailed 8-page product brochure with product options, benefits and process outlines, also to be printed and bound and kept at their show-room to show customers in person.

Custom vector illustrations were a design trend at this time so I hand-drew their office site map on the reverse of the brochure in their 'friendly and approachable' brand value style, to make it easy to find and updated their Element Surfacing material by adding in a similar illustration as well.